Move aside Bullwinkle, Maple the Moose has arrived on the scene. FIFA has declared Maple, a moose dressed in red attire, as the official mascot for Canada for the 2026 World Cup. Mexico and the United States will be represented by Zayu the Jaguar and Clutch the Bald Eagle, respectively.
FIFA’s president, Gianni Infantino, expressed excitement about the addition of Maple, Zayu, and Clutch, stating that they embody the joy, energy, and unity of the FIFA World Cup. The tournament will feature an expanded format with 48 teams playing 104 matches from June 11 to July 19 in 16 host cities, including Toronto and Vancouver.
The three mascots have been carefully designed to showcase the vibrant culture, heritage, and spirit of their respective countries, symbolizing unity, diversity, and a shared love for the game. Maple the Moose is depicted as a fun-loving and well-travelled character who has explored all of Canada’s provinces and territories, connecting with people and embracing the country’s diverse culture.
Maple is described as a street style enthusiast, music lover, and dedicated goalkeeper who embodies creativity, resilience, and individuality. The mascot is known for making legendary saves and exudes strength and leadership with endless stories and unstoppable flair.
Additionally, the mascots will be featured in a FIFA-licensed video game called “FIFA Heroes,” set to launch next year. The game promises an arcade-style, fast-paced five-a-side football experience with a touch of fantasy.
Each mascot comes with a unique backstory. Zayu the Jaguar represents Mexico’s rich heritage and vibrant spirit, showcasing exceptional agility and ingenuity as a striker on the field. Clutch the Bald Eagle, symbolizing the United States, embodies adventure and curiosity, uniting people through purpose, passion, and play.
The mascots aim to celebrate cultural connections and the spirit of the game as they gear up for the 2026 World Cup.