Puerto Rican sensation Bad Bunny is set to headline the halftime show at Super Bowl LX, confirmed to take place at Levi Stadium in California on February 8, 2026. The announcement by the NFL on September 28 put an end to months of speculation. The performance will be part of the halftime entertainment during the game featuring the Dallas Cowboys and Green Bay Packers.
Expressing his gratitude, Bad Bunny stated, “What I’m feeling goes beyond myself. It’s for those who paved the way for me to excel in this field. This is a tribute to my heritage, my people, and our legacy. Tell your grandmother that we will be the HALFTIME SHOW DEL SUPER BOWL.”
Known as Benito Antonio MartÃnez Ocasio in real life, Bad Bunny’s music career took off in 2016 with the release of his track ‘Diles’. His popularity surged after collaborations with artists like Karol G on ‘Ahora Me Llama’ in 2017 and the launch of his album ‘X 100PRE’ the following year.
The multi-Grammy award-winning artist has consistently dominated the music scene, performing to packed audiences globally and collaborating with renowned musicians such as Drake, RosalÃa, Cardi B, and Dua Lipa. His album ‘YHLQMDLG’ earned him his first Grammy in 2021 and remains one of his most-streamed albums.
Having completed a successful residency titled ‘No Me Quiero Ir De AquÃ’, Bad Bunny is gearing up for an all-stadium tour starting in Santo Domingo on November 21, 2025, and concluding in Brussels on July 22, 2026. Despite his Super Bowl performance, the singer opted out of touring the US due to concerns over ICE raids.
In an interview with i-D magazine, Bad Bunny clarified his absence from the US tour, emphasizing that it was not out of animosity but due to various reasons. With a staggering net worth of $50 million, the reggaeton star’s influence extends beyond music, evident in his recent collaborations with Calvin Klein and Adidas alongside football legend Messi.
Bad Bunny’s unparalleled success and massive fan base solidify his position as a trailblazing Latin artist. His upcoming Super Bowl halftime show not only marks a significant milestone in his career but also signifies a poignant moment of cultural representation on a global stage.