The top toys for Christmas have been announced, with Peppa Pig, Wicked dolls, Formula 1 Lego, and Hot Wheels making the must-have list. These products are expected to be best-sellers for 2025 according to industry experts and toy retailers.
Peppa Pig Oinks & Snuggles Evie Doll is a popular choice with over 20 interactive sounds and accompanying accessories. Kids can also enjoy the Jurassic World Primal Hatch T.Rex, allowing them to hatch their own dinosaur and care for it.
Wicked For Good Singing Dolls are anticipated to see high sales due to the recent release of the franchise’s final movie. The 75th anniversary of Formula 1 is celebrated with Lego and Mattel’s Hot Wheels Racing F1 Grand Prix Circuit on the list.
Other notable items include Dress to Impress Mystery Model Dolls, Mini Brands – Fill the Fridge Playset, and Pokemon collectibles. Building sets, particularly Lego, continue to be in demand, with Speed Champions F1 Racing Cars and One Piece the Going Merry Pirate Ship included.
The UK toy market is valued at £3.9 billion, with Christmas sales projected to make up 23% of the total annual revenue. Parents are increasing their spending on children’s gifts, showing a 12% year-on-year rise, as reported by market intelligence company The Insights Family.
Paul Reader, chairman of the DreamToys selection panel, emphasized the diversity and creativity offered by this year’s toy selection. He highlighted the value of the list for gift-givers seeking inspiration and guidance during the festive season.
Melissa Symonds, executive director of UK toys at Circana, expressed optimism for the industry’s growth after a period of market softness. The positive outlook benefits both toy manufacturers and retailers as they approach the crucial holiday shopping period.