Freely, a recent entrant in the UK streaming market, is making notable strides. Launched in 2024, the free streaming service has now exceeded one million weekly users, marking a significant achievement during the festive Christmas season. This rapid growth is evident as the user base has doubled since September, positioning Freely as the fastest-growing TV platform in the UK for 2025.
Jonathan Thompson, the CEO of Everyone TV, expressed enthusiasm about surpassing the one million user mark. He highlighted the strong demand for a convenient platform offering live British TV streaming and a variety of on-demand shows in one place. The collaborative effort of UK public service broadcasters has propelled Freely to become the preferred choice for many viewers seeking quality British content in 2026.
Despite Sky and Freeview’s dominance, Freely’s shift towards streaming and cost-effective solutions could accelerate its growth trajectory. Unlike traditional platforms, Freely operates solely through broadband connections, simplifying the setup process.
Offering advanced features like live TV pausing, personalized recommendations, and a comprehensive TV guide, Freely caters to diverse viewer preferences. Initially accessible on a limited range of TVs, the service has expanded to various models from renowned brands like Hisense, Panasonic, Bush, and Sharp.
Excitingly, the introduction of the Pleio streaming puck enables nearly all TVs to access Freely, further expanding its reach. With additional set-top devices on the horizon, Freely is poised to capture a larger market share in the near future.