Ford announced a rise in U.S. auto sales for 2025, driven by strong consumer demand for hybrid models and affordable pickup trucks, which helped counterbalance a slowdown in electric vehicle sales. The company reported a six percent increase in annual sales, reaching 2,204,124 vehicles compared to 2,078,832 in the previous year. Fourth-quarter sales also saw a 2.7 percent uptick, marking the best annual sales and fourth-quarter performance for Ford since 2019.
The positive sales trend aligns with other automakers like Toyota, Hyundai, and General Motors, who also disclosed higher annual sales figures despite challenges in the industry, including tariffs and the elimination of the $7,500 U.S. electric-vehicle tax credit. Ford highlighted that customers gravitated towards more affordable base models to navigate the industry’s elevated pricing.
In a record-breaking year for hybrid vehicles, Ford experienced a nearly 22 percent increase in sales, with 228,072 units sold compared to 187,426 units the previous year. The company also observed robust demand for its compact Maverick truck, with sales rising approximately 18 percent to 155,051 units from 131,142 units in the prior year.
Andrew Frick, head of Ford’s gas and electric-vehicle operations, emphasized the significant impact of Maverick sales on addressing market affordability during a recent call. Additionally, Ford’s high-performing models, including the F-series truck with 828,832 sales (up by 8.3 percent) and the Ford Pro Transit van, set an annual sales record.
In a strategic shift, Ford announced plans to discontinue several electric vehicle models, including the fully electric F-150 Lightning, and introduce a new model utilizing a gas engine to recharge the battery. The company will also halt the development of the next-generation electric truck, T3, and electric commercial vans.
The move comes after Ford disclosed a $19.5 billion writedown in December and signaled a shift away from electric vehicles, reflecting industry responses to policy changes under the Trump administration and evolving EV demand trends.