Rugby Canada has announced the successful completion of its fundraising campaign “Mission: Win Rugby World Cup 2025,” surpassing its target by raising over $1 million. Together with the $2.6 million contributed by the governing body, the funds covered the shortfall in Canada head coach Kevin Rouet’s preparation plan. The Canadian women’s team, ranked second, reached the final on September 27 but ultimately lost 33-13 to top-ranked England at Twickenham’s Allianz Stadium.
The campaign to raise $1 million generated a total of $1.06 million through proceeds and pledges from over 1,500 donors, including community rugby clubs, the Monty Heald Fund of the Canadian Rugby Foundation, and significant donations from individuals. Coach Rouet expressed gratitude, stating, “This support had a tangible impact both on and off the field, providing us with the necessary resources to aim not just for participation but for victory in the Rugby World Cup.”
The funds facilitated the organization of two additional pre-tournament training camps, one in Chula Vista, Calif., preceding the Pacific Four Series in May, and another in Perth, Ont., before two test matches in South Africa in July. Additionally, the money covered travel expenses, accommodation outside of the World Cup, as well as provisions for nutrition, enhanced medical support, and strength and conditioning resources during the tournament.
Rugby Canada’s CEO, Nathan Bombrys, emphasized the significance of the campaign in uniting the nation and surpassing the fundraising goal, highlighting the belief in the team and its representation of Canada.
Despite the success, Coach Rouet acknowledged ongoing budget challenges for the Canadian team, emphasizing the need to work with limited resources each year. While he anticipates potential budget reductions post-2025 Women’s World Cup and in the years leading up to the men’s World Cup in 2027 and the Olympics in 2028, he remains optimistic about the federation’s progress and growth.
The coach believes that the team’s accomplishments will inspire future players and open new opportunities, although the specifics remain uncertain. He emphasized the evolving nature of the federation’s financial reality while expressing gratitude for the continuous improvement seen during his tenure.
Following the Women’s Rugby World Cup final defeat, England emerged victorious over Canada, securing the title in front of a record crowd at Twickenham, London. Despite the loss, Canadian player Sophie de Goede was recognized as the 2025 Women’s Rugby Player of the Year, becoming the second Canadian to receive the honor since Magali Harvey in 2014.