Alison Hammond, beloved by ITV watchers for her vibrant co-hosting on This Morning’s Friday shows with Dermot O’Leary, has truly made a name for herself since her 2002 Big Brother stint.
Prior to her TV success for years Alison worked as a tour rep following in the footsteps of her mother, who was a hard-working, no-nonsense travel agent. She says she owes her success down to “being unapologetically me” and her mother. Asked about her biggest influence, she said: “Without a doubt, my mum. She taught me to laugh loud, love big and always be myself. And look where that’s got me – This Morning, Bake Off, three books, working with Maybelline…”
From her beginnings informing viewers of the latest competitions on ITV, she seamlessly transitioned to joining the presenting team in 2021, stepping into the shoes previously filled by Eamonn Holmes and Ruth Langsford. Alison has graced our screens in various capacities, including dancing on Strictly Come Dancing and even teaming up with Noel Fielding for hosting duties on The Great British Bake Off.
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Alison earned a huge sum last year, making around £35,000 per week after landing a series of lucrative deals. Host Alison also has money spinning jobs like being the voice of Wren Kitchens which brings in thousands of pounds. The host also has a deal with online firm Very.
Despite her success, Alison remains grateful for her career in television, as she revealed to Radio Times with heartwarming candour: “I’m so happy! I’m in such a good place. I’m 50, I’ve done everything I needed to do in life, and now I’m just enjoying it!”.
She continued candidly: “I’ve had hard times, and I know television is fickle, so tomorrow I could be out of work. This might not be for ever, so you’ve got to enjoy every single day, and it’s not the end of the world if it ends. I could go get a job in Tesco and be more than happy there as well”, reports Birmingham Live.
This April, BBC audiences will get the chance to see Alison in a fresh light with her new programme, Alison Hammond’s Big Weekend. Venturing into the personal spheres of familiar faces like Perrie Edwards, Spice Girl Mel B, and Sir Lenny Henry, the six-part series promises to offer an intimate look at the lives and backgrounds of these popular celebrities.
The synopsis reveals: “All six celebrities open themselves up to Alison, sharing personal revelations, fun times, and the occasional tear as they show Alison the people and places that have shaped them into the stars they are today. The show takes Alison across the UK as she asks the big questions viewers are dying to know – all in her unique and hilarious way that has made the star one of the country’s most beloved TV personalities.”
Ahead of the series premiere, Alison hinted at some emotional moments and plenty of laughs.
When quizzed about what viewers can anticipate, she responded: “Oh, babes, buckle up! Big Weekend is all about me getting celebs to have the juiciest, funniest, and sometimes most emotional chats. It’s a full-blown experience! We’re talking deep convos, belly laughs and spontaneous singalongs. From roller coasters with Mel B to ice baths with Jimmy Carr, this series is packed with surprises.”
Alison Hammond’s Big Weekend airs on BBC One and iPlayer from Friday 16th May 8:30pm
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