A Winnipeg resident, Keith Fowke, has decided to forego his usual holiday trips to the United States this year due to uncertainties surrounding tariffs and annexation threats from President Donald Trump. Instead, he is planning a family road trip within Canada, considering a visit to the Royal Tyrrell Museum in Drumheller, Alberta.
Fowke expressed his desire to support the Canadian economy by spending his vacation dollars locally, especially in smaller communities where economic challenges may exist. This shift in travel plans aligns with a broader trend of decreased Canadian travel to the U.S., impacting both business and leisure trips.
Tyler Walsh, the director of marketing for Winnipeg’s tourism sector, highlighted the need for cities like Winnipeg to enhance their appeal and attract visitors creatively in light of changing travel dynamics.
The reluctance to travel to the U.S. among Canadians is evident, with Christine Chettiar, a bed and breakfast owner in Bathurst, New Brunswick, noting that some clients are deterred by news reports of border checkpoints and immigration-related incidents. This sentiment has led many Canadians to explore domestic destinations, supporting local economies and businesses.
Tourism experts like Wayne Smith emphasize the appeal of exploring lesser-known destinations this summer, offering unique experiences away from popular urban centers like Montreal, Toronto, and Vancouver.
Provinces like Newfoundland and Labrador are witnessing a surge in tourism interest from Canadians who are reevaluating their travel plans amidst cross-border tensions. Local businesses stand to benefit significantly from this shift in travel patterns.
While Canadians are primarily driving the increase in tourism within the country, efforts are also being made to attract American tourists. Moose Jaw, Saskatchewan, for instance, is promoting its unique attractions, such as the world’s largest moose sculpture, to entice visitors from across the border.
Overall, the current travel landscape reflects a growing preference for domestic tourism, with Canadians exploring their own backyard and supporting local businesses during these uncertain times. The tourism industry is adapting its strategies to cater to changing consumer preferences and capitalize on the shift towards exploring off-the-beaten-path destinations.