In a sneak peek of her upcoming track, Chappell Roan’s distinct red hair is shown flowing in the breeze against the backdrop of a serene Prairie sky from the window of a moving vehicle. She muses that if her yearning for her former partner persists after four months, she will “relocate to Saskatchewan.” The teaser video commences with a Saskatchewan license plate, showcasing picturesque canola fields and grain silos, concluding as the van passes the “Welcome to Saskatchewan: Land of Living Skies” border sign.
Some viewers speculated whether Roan visited the province to shoot the teaser for her single, “The Subway.” Regrettably for fans, the answer is negative. Jill Dukart, a content creator from Regina’s Captive Media, revealed that the red hair was actually a wig crafted to mimic Roan’s signature look.
Roan has been referencing Saskatchewan in her live performances of “The Subway” for over a year. The singer recently released the single, accompanied by a music video the following day. The teaser video infused with Saskatchewan elements was unveiled a week prior, sparking increased interest in the province, particularly among local enthusiasts. Regina Mayor Chad Bachynski expressed his excitement over the acknowledgment, emphasizing the significance of a renowned artist mentioning Saskatchewan in her lyrics.
The creation of the teaser video was described as a whirlwind and a dream opportunity by Dukart. It all began with a call from Universal Music Group Canada seeking assistance for one of their artists. The agency, Captive Media, received minimal instructions, only being asked to capture footage of a moving van passing the Saskatchewan border sign with the song’s title and a Saskatchewan license plate. However, the team aimed to go above and beyond, utilizing drone shots to showcase Saskatchewan from various angles.
Despite the tight deadline, the team managed to complete the project, sourcing a moving truck and driver, and even improvising with the red wig. The video’s reception has been positive, garnering attention online. Roan, in a 2024 interview, expressed her intention to visit Saskatchewan and perform for her fans in the province, emphasizing her commitment to her audience.
In her song “The Subway,” Roan reflects on a past lover with distinct features, lamenting their absence. Dukart praised the track, admitting it has become a favorite in their office, predicting it will be on repeat for a while.