LeBron James recently made a surprising announcement that turned out to be an advertisement. The basketball star hinted at revealing something significant on Tuesday, reminiscent of his famous announcement back in 2010 when he joined the Miami Heat.
Originally set for a noon Eastern release, the announcement by Hennessy, a brand James has been associated with, was made public 90 minutes earlier. According to the brand, James had to adjust his training schedule, leading to the change in the announcement timing.
In a clip, James revealed his partnership with Hennessy V.S.O.P for the fall season, using wording that echoed his iconic “take my talents to South Beach” line from 15 years ago. Hennessy disclosed plans to launch a limited edition orange bottle featuring James’ name and signature gesture, symbolizing his “King James” title.
The campaign was teased by James on social media, indicating a significant decision. The promotional video depicted James walking towards a chair, reminiscent of his initial “decision” announcement years ago.
Speculation escalated on social platforms following the teaser post, especially considering James’ age and tenure in the NBA. Fans even drove up ticket prices for the Lakers’ final regular-season game in anticipation of a potential retirement announcement by James.
Ultimately, it was revealed that the much-anticipated “decision” was James’ involvement in an ad campaign. The ad concludes with James affirming his satisfaction with the choice.