Lidl has introduced a new self-scanning feature in its loyalty app, aimed at reducing waiting times at checkout. The update allows customers to scan items using their smartphones before making payments at the register. Initially tested in a limited trial earlier this year, the feature is set for a wider rollout in the coming year.
The supermarket chain has applied for a trademark in Europe and the UK for “Lidl & Go,” focusing on digital payment and scan-and-shop systems within its stores. Shyam Unarket, Customer Relations Director at Lidl GB, emphasized the company’s commitment to enhancing the digital shopping experience through advancements like integrating payment functionality into the Lidl Plus app.
In a recent comparison, Lidl outperformed Aldi to secure the title of the cheapest supermarket according to Which? The analysis revealed that a shopping list of 70 items at Lidl averaged £120.46 in October, or £120.38 for Lidl Plus members, while the same items at Aldi averaged £121. Aldi has held the cheapest supermarket title 22 times in the last 24 months, as per Which? assessments.
Comparatively, Tesco customers would have spent £134.89 last month, or £133.38 with a Clubcard, whereas Sainsbury’s shoppers faced a total bill of £139.68, or £136.79 with a Nectar card. Notably, Aldi and Lidl were excluded from a broader comparison of 187 items due to their smaller product ranges compared to other supermarkets.
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