Virgin Media users who subscribe to Sky Entertainment channels are in for a treat. Starting next month, these users will receive Sky Atlantic at no extra cost. This means households will gain access to popular shows like “Heated Rivalry,” “Under Salt Marsh,” “The Last Of Us,” and “Amadeus” without any increase in bills.
The update is set to roll out to Virgin TV 360 and Stream box customers, appearing on screens from April 1. To enjoy Sky Atlantic programming, customers simply need to tune in to channel 111 on the Virgin TV platform. Additionally, the content will be available on-demand and through Virgin TV Go.
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, expressed, “Our promise to our customers is simple – to offer seamless entertainment at incredible value – and the addition of Sky Atlantic on Virgin TV is testament to that. The channel features gripping drama and incredible stories from the UK and the US, providing some of the biggest watercooler moments of our times. Now, over a million Virgin TV customers can enjoy Sky Atlantic with no additional cost or action required.”
In other news, Sky has unveiled a significant new offering. The company is introducing an Ultimate TV plan that includes various premium channels such as Disney+, Netflix, Hayu, and the upcoming HBO Max app, set to launch next month. This comprehensive plan will be priced at £24 and accessible across Sky Glass, Sky Stream, and Sky Q platforms.
Sky’s Chief Consumer Officer, Sophia Ahmad, highlighted that this update represents a “new era” for Sky and NOW, bringing together Sky, Netflix, Disney+, HBO Max, and Hayu under a single subscription.
This latest update from Virgin Media coincides with Sky’s new Ultimate TV plan announcement, offering customers a wide array of premium channels and streaming services in one comprehensive package.